avon protectION
CHALLENGE: With a legacy going back to World War I, UK based company Avon Protection developed the M50 Joint Service General Purpose Mask as replacement for the M40. Through the commercialization of this technology, Avon chose to expand its market in the US by offering M50 variants to the first-responder market - law enforcement & special tactical teams, fire/rescue hazmat and chemical plant operators.
WHAT DID I DO?
Upon review of existing marketing assets which were primarily product shots, it was clear there was an opportunity to create a more compelling 'story' with the mask being the central character in a variety of applications based on usage by the targeted market segments.
I partnered with a branding agency to develop the 'storyline' for the mask, contracted photographers and set-up photoshoots with various clients/agencies to visually capture the mask in action.
This imagery served as a transition and revitalized all remaining marketing assets to include, website, data sheets, trade show booth display, sales force training materials, customer training materials, RFP templates, print advertising, product catalogs, product reviews within industry publications and distributor/dealer support materials.
BRANDING
PRINT MATERIAL
exhibit DISPLAYS
RESULTS
