MUSIC & ARTS
MY CHALLENGE: To differentiate, resonate, connect emotionally with 3 core market segments elevating the company above a commodity music retailer.
WHAT DID I Do?
My team and I, along with a creative agency partner created inspirational messaging that cut across all market segments reinforced by strong aspirational imagery. With a strong brand platform, we introduced elements through all marketing channels; In-Store, Website, all on-line/off-line marketing & sales channel (b2b & b2c), Industry advertising & media relations.
PHOTOGRAPHY
VIDEOGRAPHY
MARKETING & ADVERTISEMENTS
PRINT COLLATERAL
RESULTS
The new messaging and visuals made the company’s commitment visible to all stakeholders.
Brand elements such as a photographic style, visual language and a primary & secondary color palette were fully defined allowing for the creation of a consistent and recognizable brand that can be adapted through its products & services, HR policy, customer contact center, correspondence to vendors & clients, corporate identity in addition to all the marketing and sales channels
PR
Traditional and sourced placements in the media outlets below enhanced the brand position, extended reach and laid the foundation for thought-leadership.
SOCIAL MEDIA CONTENT MANAGEMENT
MY CHALLENGE: To continually engage young musicians and create a sustainable connection with them for future educational and marketing opportunities.
WHAT DID I DO?
My team and I created a partnership with Give A Note Foundation to be part of our Pledge To Practice Campaign (PTP) during Music in Our Schools Month. PTP was designed to excite people about practicing music.
Awareness was generated through all channels-retail, institutional, partner's stakeholders and online utilizing POP displays, student flyers, email marketing and online ads.
Ran a Facebook sweepstakes in partnership with Give a Note Foundation during Music in Our Schools Month that encouraged musicians ages 13+ to make a pledge to practice every day for 2 weeks from March 18 – March 31.
results
The campaign reached its goal of 100,000 minutes on day 5 of the 2-week campaign. At the conclusion of the campaign, it successfully acquired nearly 236,000 minutes of student practice time– 236% over goal.
Branding/repair services
