CELEBREE SCHOOL
CHALLENGE: Since 1994, Celebree Schools has been a recognized leader in providing the best care and education for infants, toddlers, preschool, and school age children. Today, Celebree School has 26 locations in Maryland and Delaware and is expanding across the mid-Atlantic with their recently launched franchise program.
WHAT DID I DO?
Working with my in-house marketing team and a branding agency we began re-imaging the brand for today’s progressive aspirations while looking to connect in an emotional way to the primary target - the parents.
Inputs from parents, teachers, top management and business associates led our team to reiterate & articulate values for the company. Inspiration was drawn from the brand’s core values of community, thought-leadership, relationship building, transparency and the corporate tagline, "We grow people big and small."
The transition from Celebree Learning Centers to Celebree School as the new brand name connotes evolution of childcare from being a baby-sitting service to early childhood education. Using the structure of the 'C', a dynamic and vibrant logo rooted in the brand’s primary tag of 'Growing People Small', fused with a contemporary flair was designed.
BRANDING
MARKETING & ADVERTISEMENTS
PR
Traditional and sourced placements in the media outlets below enhanced the brand position, extended reach and laid the foundation for thought-leadership.
WEBSITE
COVID COMMUNICATIONS
videography
RESULTS
The new logo and visual language were launched in January of 2019, where it received a phenomenal response from a variety of stakeholders - parents, staff, teachers, competitors, local politicians, and the Maryland Department of Early Childhood Education. More importantly it produced results:
PERFORMANCE KPIs
The new identity was completely aligned to Celebree's legacy and its progressive future. Various pieces of marketing collateral were nominated for American Advertising awards. A Silver ADDY for creative messaging was awarded to the Celebree marketing team and its branding agency Visionmark Communications.
